Ranjit GuptaThis project involved designing business cards and product packaging for SomaSutra, focusing on creating a unique and memorable brand identity. The packaging reflects the high quality of SomaSutra’s products while aligning with their commitment to sustainability and ethical practices.
Soma Sutra needed unique packaging and business cards to represent their brand and stand out in a crowded market.
The approach to solving the problem involved a structured design process focused on aligning Soma Sutra’s packaging and business card with their brand values. Key steps included: 1. Brand Analysis: Understanding Soma Sutra’s identity, target audience, and core values of sustainability and innovation. 2. Market Research: Studying competitors and trends in the recreational hemp industry to create a design that stands out. 3. Sustainable Design: Using eco-friendly materials and design elements that reflect the brand’s commitment to sustainability. 4. Creative Concept Development: Crafting visually appealing designs that convey product quality, uniqueness, and brand ethos. 5. Prototyping and Feedback: Developing mockups for client review and incorporating feedback to ensure the final design met all functional and aesthetic requirements. 6. Consistency: Ensuring the packaging and business card both reflected a cohesive brand identity for a seamless customer experience.
The client was pleased with the outcome, particularly the alignment with their sustainability focus.
Increased brand visibility through effective design.
