Case study 1

Focus Area

  • UX/UI Design Development

Team

Rock LeeRock Lee
KibaKiba

Designed a seamless user experience for a Fintech app, focusing on intuitive navigation, brand consistency, and user trust. Simplified complex financial transactions, ensuring a smooth and engaging digital journey.

Case study 1

Problem Statment

Users struggled with navigating complex financial tools and managing their investments efficiently on existing platforms. The challenge was to design a highly intuitive and user-friendly interface that simplifies these financial processes, enhances accessibility, and builds trust through clarity and transparency. The solution needed to provide a seamless user experience, ensuring users could easily understand and manage their finances while fostering long-term engagement and loyalty within the platform.

Cluttered Interface

Poor Onboarding Experience

Inconsistent Branding

Work Gallery

case-study Fizie
case-study Fizie

How did we solve it?

Simplified Interface

: Reduced clutter with a clean, minimal design focusing on essential actions.

Improved Visual Hierarchy

: Prioritized key tasks using contrast and typography for better user guidance.

Streamlined Onboarding

: Introduced interactive tutorials to help new users quickly grasp core features.

Consistent Branding

: Established cohesive visuals to enhance trust and brand recognition.

Intuitive Navigation

: Redesigned navigation for easy access to frequently used features and fewer steps.

Real-time Feedback

: Added clear notifications and status updates to provide users with immediate feedback.

Hear it from the client

The design looks quite clean, but I can point out a few improvements and issues related to best practices, as well as address the problem with the layout on smaller screens.

The impact

The design looks quite clean, but I can point out a few improvements and issues related to best practices, as well as address the problem with the layout on smaller screens.

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